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Saturday, August 05, 2006

Microsoft Translated

Joystiq's got the Microsoft marketspeak on why they'll own Christmas, from a MCV interview.

Lemme break this down for you.

We'll have an installed base of around ten million plus before they launch.

We barely made our estimates ... so yay!

We had a terrific E3 that showed what a great future Xbox 360 has, that we're the only place for the breadth and depth of choice for games and it dispelled a lot of the myths around PS3.

Nobody really noticed us and everyone's still talking about the Wii...but at least they don't hate our price anymore!

We've got so much to talk about: 160 high definition games on 360. A ten million plus installed base head start. Games for everyone including Gears of War, Pro Evolution Soccer, Viva PiƱata, Xbox Live Arcade, Forza 2, Rainbow Six and Dead or Alive Extreme 2, to name but a few. Then there's the promise of being the only place to get Halo 3.

Halo 3. Halo 3. Halo 3.

Xbox 360 is the only place gamers can have such a great choice of gaming and entertainment and we intend to sing about that very loudly from the roof tops.

We've got no presence in Japan, no next-gen media format yet, and if you don't have a high def television ... we're probably not worth the time. But for those ten million that don't care about all that, we salute you.

I'm very confident this is going to be another Xbox Xmas.

What else would you expect me to say? I work here. Halo 3.

Thank you. Thank you. The nine o' clock show is the same as the seven.

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