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Wednesday, May 16, 2007

Best Buy Adding More Ratings and Reviews Online

Best Buy, the nation’s largest consumer electronics retailer, announced today a relationship with Common Sense Media, a non-profit organization that provides parents with tools to manage the entertainment and media in their kids’ lives. Through this agreement, Best Buy will add reviews, content descriptions and user comments from Common Sense Media to to help shoppers make the best video game choices for themselves and their families.

Best Buy is the first retailer to add Common Sense Media reviews as an online shopping tool. The initial rollout will focus on video games but there are plans to add movie reviews at a later date as well.

“At Best Buy we understand the importance of giving customers clear and accurate information to help them make good decisions about the video games they buy,” said Jill Hamburger, vice president of entertainment at Best Buy. “The information from Common Sense Media provides guidance about both the content of a game and its entertainment value. We want parents to be confident they are buying games that are appropriate for their families and fun to play.”
-- Best Buy and Common Sense Media Team to Educate Consumers About Video Games

Great, now put a kiosk in the stores to provide those many, many luddite parents with the same information. Common Sense seems to be one of the good guys - providing really decent information for parents (even if one their members agreed to an interview here and then later failed to respond). Honestly, putting this kind of stuff online is a good start - but I can't imagine it will hit the majority of Best Buy consumers.

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