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Thursday, March 23, 2006

Dell Denies Denial ... Buys Alienware Anyway

After trying to make it seem like they were just so not interested, Dell went off and bought Alienware. Doesn't sound like a big deal though, since it seems they will be keeping the two brands seperate from each other and that the XPS lineup isn't going anywhere.

Course ... that's what they say now. Easier to just make the purchase and let Alienware's profit line pay off some of the loss and then slowly merge the two together down the road.

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