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Monday, September 25, 2006

Apple "Clearing Up" Home Entertainment?

There's something very wrong with this rah-rah piece on Apple's strategy for home entertainment ... it doesn't mention games. Not once. It talks a lot about how Apple is stepping up their home theatre technology and move the Mac brand more into viewing position with products like iTV ... but apparently it takes the snapshot view of the future which doesn't include gamers in the living room.

This is contradictory to facts, of course. Gamers are a widening demographic. Consoles are becoming the forefront of gaming - not home computers. Meanwhile, Apple seems mostly concerned with games on the iPod. Games developed by a select few developers at that.

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