Playful is reporting that retailers are lowering the price on Microsoft's console ... even with Microsoft's bidding:
In particular, the "Core" package of Microsoft's next-gen console is currently enjoying the most consistent promotions, with price cuts of up to £50 (€75 / $98). So instead of the suggested retail price of £199.99 ($390), the Core Xbox 360 is now being sold for £149.99 ($292) in some places. As a side-effect, this means that Microsoft's console is now actually cheaper than Nintendo's Wii, priced at £179.99 ($351), despite it packing way more computing power.
Premium packages apparently remain untouched. The article speculates that this might be a push to remove stock before a new 360 model hits. That seems odd, since I assume the black 120GB HDMI
version that is rumored would be more expensive than the premium model - so why push out cheaper stock to make room for it? Or is it really just shelf space that's the problem?
Or have the core units just sold that poorly? For retailers to make this decision without Microsoft's influence means - I think - that they're dumping at a decent loss since I think the margins are pretty tight on this things to begin with.
tagged: game, gaming