I couldn't make this up if I tried, people.
As if I didn't just get done decrying Infinity Ward's poor content choices, now we have this fake PSA ad (pulled now).
The PSA portrays the Phillies' Cole Hamel warning against random grenade tossing. It's "sponsored" by the Fight Against Grenade Spam.
Get it? It's sponsored by FAGS. I'm not quite sure what the rationale from Infinity Ward's PR people to toss a homophobic slur so blatantly into what could have been a light hearted ad, but then I again I don't know the reasoning behind having American soldiers willingly partake in mass civilian slaughter is either.
Maybe I'm just not Modern Warfare's core demographic? True, the gay-bashers and the rage-players are two huge groups which make me dread playing with the random public - and since that seems to be what Infinity Ward is marketing towards, I guess I'll stick with other shooters.
Update - Ad has been pulled thanks it seems to some responses ... here and here.
I think the root of all this problem is this response from Infinity Ward's Robert Bowling:
Word of advice to Infinity Ward: stop trying to make social commentaries. You seem to kinda suck at it. Whether it's commenting about gay-bashing players or sociopathic acts - it's striking derision ... not dialogue.