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Saturday, October 31, 2009

Modern Warfare 2's "PSA" Funded By "FAGS" (Update)

I couldn't make this up if I tried, people.

As if I didn't just get done decrying Infinity Ward's poor content choices, now we have this fake PSA ad (pulled now).

The PSA portrays the Phillies' Cole Hamel warning against random grenade tossing. It's "sponsored" by the Fight Against Grenade Spam.

Get it? It's sponsored by FAGS. I'm not quite sure what the rationale from Infinity Ward's PR people to toss a homophobic slur so blatantly into what could have been a light hearted ad, but then I again I don't know the reasoning behind having American soldiers willingly partake in mass civilian slaughter is either.

Maybe I'm just not Modern Warfare's core demographic? True, the gay-bashers and the rage-players are two huge groups which make me dread playing with the random public - and since that seems to be what Infinity Ward is marketing towards, I guess I'll stick with other shooters.

Update - Ad has been pulled thanks it seems to some responses ... here and here.

I think the root of all this problem is this response from Infinity Ward's Robert Bowling:

@pkollar I think it was more of a social commentary joke of that stereotype than it was a fist-bump of acceptance to it.
[fourzerotwo twitter]

Word of advice to Infinity Ward: stop trying to make social commentaries. You seem to kinda suck at it. Whether it's commenting about gay-bashing players or sociopathic acts - it's striking derision ... not dialogue.


jvm said...

I just tried World at War (not IW) and wasn't impressed. Was considering CoD4:MW but now I'm reconsidering that... :P

Josh said...

MW2 wasn't big on my radar, but now it's just off it completely. I've never become so disinterested in a game due to pre-game PR. And sure, it's a stretch to call the leak a PR move ... but I think the inclusion of content as extreme as the airport scene is a stunt, plain and simple.

I'll wait for the "context", but I'll prefer to borrow a copy rather than give IW my cash. Plenty of games to play right now, plenty of military shooters out there.

MAG comes out in Jan, after all :)

Josh said...

Oh, and as a footnote - while I think IW should get raked over a bit on this one, Cole Hamel can kinda go to hell too, you'd have to be a moron not to question appearing in an ad like that.