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Thursday, February 08, 2007

Ready For Dhoom 2?

No, not a typo. Dhoom 2 is a major Bollywood movie which will now be a video game:

The game will feature likeness of characters from Dhoom 2, including Mr. A (Aryan) Jai, Sunehri, Ali and Shonali and many more. Each character will be faithfully recreated in full 3D and will be brought to life by the FXLabs team of talented programmers, artists, and animators.

Commenting on this tie-up, Mr. Sanjeev Kohli, CEO, Yashraj Films, said “Gaming is fast gaining acceptance among our target audience and this is the first time an Indian movie is being extended into a game. Dhoom had become a favorite film with youngsters and Dhoom 2 has gone a step beyond. The Dhoom 2 videogame will feature characters from the movie as well as all the action and excitement our fans have come to expect.

FXLabs was the obvious choice for us when we decided to move into this exciting new medium. The talent and experience that they bring to the table is unmatched, and their passion for this project shows in the quality of their work.”

Mr. Tony Garcia, CEO of FXLabs Studios said “We at FXLabs are extremely delighted and privileged to be working on this exciting new project with Yashraj Films. Their commitment to excellence only serves to make our jobs easier as they continue to deliver some of the best and most highly anticipated films in the country. For the Dhoom 2 videogame, we aim to tap the rapidly growing consumer market in the sub-continent as well as the broader international market for Indian content.  India is catching up with North America and Europe and we see a huge market potential in the movie-based gaming space."
-- - Dhoom 2 to rock you as video game now

I'm not sure why this struck me so ... I"m just trying to get my head around all the dancing.

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