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Monday, February 05, 2007

$2 Million Settlement For Lite Brite Ad

Turner Broadcasting and Interference Inc. also issued a statement accepting responsibility and acknowledging that authorities responded appropriately to the publicity campaign gone awry.

"We understand that in today's post-September 11 environment, it was reasonable and appropriate for citizens and law enforcement officials to take any perceived threat by our light boards very seriously and to respond as they did," the statement says.

Coakley and Boston Mayor Thomas M. Menino said the settlement and statement show that police did not overreact.

"So I just have to say the folks who second-guessed us because we did go out there and do our work, shame on them, because it's important that we did it," Menino said.
-- Turner Broadcasting agrees to pay $2 million - Local News Updates - The Boston Globe

You know that picture of a big fish eating a little fish which is eating an even smaller fish? This is like that, but with stupidity instead of sea life. Does it cost that much to hire someone who knows the difference between a bomb and a lite brite?

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