With three weeks until Apple's Worldwide Developers Conference, Think Secret has learned exclusively that CEO Steve Jobs will use his keynote address to announce the debut of movie rentals through the iTunes Music Store. While the announcement will undoubtedly be billed as a further extension of iTunes' dominance in digital media downloads, it represents a coup for the movie industry, which will have succeeded in standing its ground against Apple's pressures to offer consumers the option of owning movie downloads.
-- Think Secret - WWDC surprise: Apple to announce iTunes movie rentalsThe Girl and I have seriously considered a more digital download orientated living room. When we move, we're not entirely sure what we'll do about cable, Tivo, etc. Between iTunes and Netflix, we've got a pretty wide array of things to watch .... and moves like this might even collapse something like that.
tagged: apple, itunes
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