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Thursday, February 09, 2006

Will the PS3 Feature Too Much?

BusinessWeek has an article on how the PlayStation 3's desire to be the ultimate convergence device might backfire with consumers. Corvus was just mentioning Nintendo's "Blue Ocean" strategy of carving out their niche and I wondered why it was that everyone assumes that consoles are a survival of the fittest type deal. It's not like this has been widely true in consumer electronics in the past. It's not usually the most powerful platform or format, just the one that reaches the right price point with the correct marketing.




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2 comments:

Corvus said...

Actually, Nintendo is not using a Red Ocean strategy, but a Blue Ocean strategy, leaving the Red Ocean to Sony and MS.

Josh said...

Whoops, updated.