If you missed it on Blue's, you should check out this Gamespy interview about the art of Quake 4:
With this technology, basically, whatever you draw on your concept drawing, you can model and it can be in the game and look exactly like your concept. That's really exciting for artists -- being able to see your vision really come to life in the game.
-- Kevin Long
I've rambled to some length about how the push for big technology can have negative ramifications on game dev in general ... so it's good to get a solid reminder of the positive things this technology brings to the table.
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