Cathode Tan - Games, Media and Geek Stuff
logo design by man bytes blog

Monday, January 15, 2007

Easter Egg Ads

Crouched in military fatigues, you peer through night-vision goggles and brandish a semiautomatic gun as you hunt down terrorists who've overtaken Las Vegas.

Incongruously, while patrolling a neon-decorated side street in the video game "Rainbow Six Vegas," you spot a jar of body wash. You spray the container with bullets, and voila! A 60-second video of whimsical bloopers pops up, and billboard advertisements of scantily clad women hawk Unilever Corp.'s Axe shower gel: "Score with Axe."
-- That Easter egg in video game may just unlock an ad

It's sad that when the game industry is showing record sales that they feel the need to bend over backwards to whore themselves out.

tagged: ,

No comments: