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Wednesday, December 13, 2006

Sony Confesses To "Being Too Clever"

No seriously. Too clever. That's how they put it. Sure, I think they meant it in a slightly self-deprecating way ... but nothing could be deprecating enough here. I mean - the site was clearly done by either Sony or an idiot since it was mostly written in bad IM chatterspeak like "u kno - dis is kool lol".

Or perhaps the correct answer is "both". I mean, more than insidious, the whole thing was just dumb. Clearly the byproduct of too many people in a room reading about "social online networking" and "search enhancement optimization" without having a real clue.

Sony has some moments of advertising genius ... but apparently is simply not comparing notes with the PlayStation departments. Sad - and bad timing since they don't have enough product clout right now to subside it. They really need good PR and tech these days.

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