Microsoft’s forthcoming digital music player, dubbed Zune, may make some Hebrew speakers gasp. The name for the device — which will take on the Apple iPod when released later this year — sounds like a vulgarity, specifically the F word, in Hebrew.-- Bill Gates tells Hebrew speakers to *#@! off and buy an iPod(Digital World Tokyo)
Nice. Still, don't companies rebrand products worldwide for just this kind of reason?
tagged: zune, ipod