Mozilla Kicks Off "Firefox Users Against Boredom"

It's viral marketing, so of course it is supposed to be bizarre, but I wonder how effective the lengthy list of statistics the Fight Against Boredom site lists off as benefits to a Firefox lifestyle will be. I mean, what does less likely to live in Chicago or read the Tribune have to do with being exciting. It continues on to cite Iowa, Kentucky and plenty of other states.

Let me guess - this was a bunch of surveys taken in the Bay Area and New York?

Update: Odd, password protected now.