The movie is bad enough, and not bad in a "ha ha that's bad" way but in "oh my god stop the bleeding" kind of way. It's painful. Bad enough to see Renee drop to this level, but to see Bruce do it just makes you want to cry.
So how do you get people to buy or rent a movie like this? Well, when the only remarkable asset is a guy who did another movie which was actually good, make the poster look close enough that people might mistake it for that movie. And for the record, there isn't a single scene in Apocalypse which looks like that. Heck, there isn't even a scene with a background like that.
Trust me when I say - just rent the other movie.