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Tuesday, August 15, 2006

Wii Marketing: "Hands-On"

USA Today had a sit-down with Nintendo's Reginald Fils-Aime. Not much new to those who keep their ear to the ground on this kind of thing, but this was interesting:

It's going to be massive amounts of hands-on activity, as well as showcasing exactly how Wii games are different. We're going to create advocacy. We're going to make it so that everyone who tries the Wii experience talks to their friends and neighbors. It's going to be a really provocative sight to be seeing teens and 20-year-olds and 40-year-olds and 50-year-olds talking about how different this experience is.
-- - Nintendo hopes Wii spells wiinner

Hands-On? Perhaps they'll have more of a presence in the stores ... but not many 40 year olds wander into GameSpot. Perhaps they'll utilize street teams. It also sounds like they might have a viral bent with the whole thing. I'll be OK if they forego creepy grafitti and websites featuring trees, however.

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