Massively Multiplayer Games can be major financial wins for companies. How has the genre grown and continues to grow as it moves across cultural divides like Korea and America? Business Week takes a look:
Garriott continues, "In Korea, if you go to a customer and say ?I want to sell you a product, and then charge a monthly fee,' they say, ?You're crazy. Why would I buy a product?' In the US it's actually the opposite. If you go to a customer and say ?Here is a free product, I'd like you to try it and then pay me a monthly fee.' Most Americans say, ?The value of this product is exactly what I pay for it.' So when you give it to them free, they think it's worthless."
There is a pretty flat denial in there that subscription fees are on their way out ... despite the success of Guild Wars. I still think that's a shame, as monthly fees are almost undoubtably a major stumbling block for the genre.