Virus Envy

Virus writers have started to generate a rumor of Jacko's Suicide to lure people into opening their (infected) mail.

Of course, it's totally evil antisocial behavior. At the same time, it's clever social engineering. This isn't really new, these criminals are always trying to figure out what's the latest hollywood gossip that will trigger a Pavlovian response to click ... but it's just a shame that games can't figure out a way to have that same obediant behavior without, you know, totally selling one's soul.