Say what you might about the copyright wranglings of the clone Scrabulous - it had one distinct version over this now officially sanctioned one from EA:
It worked.
Loading the flash app was a long wait in the first place, and it took a reload before it seemed to acknowledge my IP address at all. Finally it did and I was pretty much just staring at a blank splash screen with little notion as to how to actually being a game. So I finally clicked the small text link above the huge flash animation to invite a friend and was greeted with this:

Wow. Every word really is a winner.