Nielsen's Active Gamer Study

Nielsen will be releasing a couple of gamer related studies shortly, which be sure to have marketing execs everywhere browing for potential buzzes and trends. It basically says that gamers are becoming more of an aspect of culture (as the demographic widens), that mobile devices will be more important ... oh and this tidbit, that about half of the gamers surveyed will be patient in getting to the next generation of consoles:

Interestingly, although there is much hype for the next generation of consoles (the Xbox 360 goes on sale tonight at midnight), many gamers seem to be taking a wait and see approach, said Nielsen. Roughly 50 percent of active gamers stated that they intend to wait for both Xbox 360 and Sony's PS3 to be on the market before they make a purchase decision. That could mean that many active gamers could stick with the current-gen systems until late 2006 or early 2007.

-- Nielsen Studies The "Active Gamer"

It also goes on to say that PS2 users are likely to become PS3 users and Xbox users will probably become 360 users and rarely shall the twain meet. Unless you already own both, and then you apparently will become a gnome. It doesn't mention what happens to GameCube users, so it's likely their fate is too ghastly to detail.



tagged: game, gaming, game research, xbox 360, playstation 3, console wars, gnomes